Record Job Progress For Better Marketing Down The Road
When looking for a good tradesperson to rewire your house, build an extension or convert your garage, nothing is as effective as a word of mouth recommendation. Nothing, except an online review.
Modern consumers are just as likely to search for a local service provider or business through an online review as a personal recommendation. Whether that is from a friend, neighbour, family member or co-worker.
More than eight out of ten consumers trust an online recommendation as much as a personal one.
There was a time when your trades business could just rely on positive comments from previous customers but now you need to move your marketing efforts online and make yourself visible to all.
If your local competitors have already gone digital, now is the perfect time to level the playing field.
How?
By installing a job management system.
As well as helping you streamline operations and quote on the go, a job management system has a built-in marketing function.
There’s a lot of job management systems out there, so which one should you choose?
Choose a job management system that allows you to take before and after pictures and videos. This will help you win new reviews, as well as delight your customers with before and after shots.
Why Before And After Videos And Pictures?
They say that a picture is worth a thousand words.
But did you know the video was the most shared content format on the planet?
Sharing before and after pictures and videos of your work can make a huge difference to your customer relationships and even your ability to win new clients.
It is also a great record of job progress for both yourself and your customers, that will help to smooth relationships and provide a visual record which streamlines operations.
Better Time Management
Taking before and after pictures on site, is proven to be a great time management tool. Which means a more productive use of resources and better profit margins.
The job management app, SerivceM8, helps to create digital customer records. Making it easy to pull up customer records before going out on a job.
When you pair this with AI photo tagging and voice photo tagging you will be able to run jobs seamlessly with less uncertainty and time wasted.
AI photo tagging and voice photo tagging is when you take an image, and it is stored with that client’s record for easy access. Once uploaded, you can also tag it with useful details such as its location i.e. ‘motion detector hallway’ or ‘smoke alarm second-floor landing’.
Better Client Communication
One of the biggest benefits of using a job management system is improved customer communication. Videos and images are a key part of this as they keep your customers up to date with job progress.
The latest State of Customer Service Experience report found that clients put good communication above all else. So keeping them in the loop is important for having happy customers, ones who will give you better reviews, more referrals and repeat business.
Better Marketing
Genuine before and after images will show off your expertise, ability, capability and quality.
You can take images and videos straight from your job management app and attach it to a client record. This gives you ordered, logical access to those images later. Use this footage to create social media posts, blogs, leaflets, and other marketing tools that sell your products or services.
AI and voice tagging means that you have an accurate record of which property that smoke detector or light fitting was from and which image matched which job. Simple.
Get Paid Faster
Did you know that having before and after pictures can help you to get paid faster?
Send any images that are taken from your job software app straight to the customer within a few clicks.
Not only highlighting the professional standard of your job and quality of work, but it’s also a subtle reminder that the job is done and payment is due.